Alicia's Entrepreneurial Journey: Balancing Family, Business, and Real Estate Insights

Balancing the demanding responsibilities of running a startup and being a mother is challenging. It requires a unique blend of resilience, effective time management, and strong support. Both roles require a lot of dedication.

I'm Shae Spitz, and today, I’m excited to share some incredible insights from my recent podcast episode on the R.E.A.L. MOMS Podcast with Alicia Chrastil.

Alicia is an inspiring entrepreneur and dedicated mother. We explored her entrepreneurial journey, the challenges she’s faced, and how she balances her thriving real estate business with family life.

Here’s a detailed recap for those who missed it.

Alicia’s Journey of Passion and Resilience

When Alicia embarked on her entrepreneurial journey, she was driven by a passion to create something meaningful. She spoke candidly about her initial struggles and how she turned those challenges into learning opportunities. Her story is a testament to the power of resilience and the importance of staying true to your vision.

Beginnings and Motivation

Alicia’s entrepreneurial journey began with a strong desire to create something of her own and the flexibility to be there for her children. Her passion for real estate was a major driving force.

Starting out, she had a clear vision of her goals but faced numerous obstacles, including financial constraints and balancing her responsibilities as a single mother.

Overcoming Challenges

Alicia encountered notable obstacles, particularly at the beginning of her business journey. One of her biggest hurdles was securing initial funding. She used various resources, including small business grants and loans for single mothers and female entrepreneurs.

She stressed the importance of building a reliable network for guidance, mentorship, and valuable connections, which were crucial in helping her business grow.

Building a Brand

Alicia's focus on building a strong brand was key to her success. She spent time understanding her target market and setting her services apart from competitors.

By consistently providing excellent service and forming strong relationships with her clients, she built a reputable brand that led to more business through word-of-mouth referrals.

Continuous Learning and Adaptation

A key aspect of Alicia’s success is her commitment to continuous learning and adaptation. She invests in professional development regularly by attending workshops and staying updated on industry trends. This proactive approach helps her adapt to market changes and continually improve her services.

Balancing Family and Business

Balancing family life with running a business has always been a key part of Alicia's journey. She shared the challenges of managing her time to be there for her children while also growing her business.

She credits her success to a structured routine, clear boundaries and strict time management. Looking after herself helps her be a better mother and entrepreneur.

Advice for Aspiring Entrepreneurs


Alicia’s experience has provided her with a wealth of knowledge that she generously shared with aspiring entrepreneurs during our conversation. Her advice is practical, grounded in experience, and deeply motivating.

Find Your Passion

Alicia’s first piece of advice is to find something you’re passionate about. She believes that passion is a critical driver of success. When you’re passionate about what you do, it’s easier to stay motivated through the inevitable challenges and setbacks.

Start Small, Think Big

Alicia encourages aspiring entrepreneurs to start small but always keep the bigger picture in mind. She shared how she began her real estate business on a modest scale but always had a vision for growth.

Starting small allows you to manage risks and learn the ropes while thinking big keeps you focused on long-term goals.

Network and Seek Mentorship

Building a strong network and seeking mentorship were key to Alicia's success. She advises new entrepreneurs to actively network within their industry.

She also recommends finding real estate mentors who can offer guidance and support. It helped her overcome challenges and avoid common mistakes.

Be Resilient and Persistent

Resilience and persistence are essential qualities for every entrepreneur. Alicia talked about how she faced numerous rejections and obstacles but never gave up. She advises aspiring entrepreneurs to stay resilient, learn from failures, and keep pushing forward.

Invest in Learning

She advises entrepreneurs to invest in both personal and professional development. This can be done through formal education, workshops, or online courses. Staying informed and skilled is essential in the constantly changing business world.

Embrace Technology

By using technology, she has made her operations more efficient, boosted productivity, and expanded her audience. For example, she utilizes social media for marketing purposes and CRM systems to oversee customer relationships. Technology has the potential to be a valuable asset for business expansion.

How to Overcome the Challenges of Entrepreneurship


A significant part of our conversation focused on the challenges entrepreneurs face and how to overcome them. Alicia shared practical strategies that have helped her navigate the complex entrepreneurship landscape.

Exploring the Financial Side of Real Estate

During our conversation, Alicia highlighted the importance of having a well-rounded understanding of the real estate market. This includes not just the buying and selling aspects but also the financial intricacies that come with it. As any seasoned real estate professional would tell you, mortgages and brokers are fundamental components of the industry.

Building a Strong Support System

Alicia stressed the importance of having a strong support system. She spoke about the emotional and practical help she got from friends, family, and professional networks. Being around supportive people who believe in your goals can keep you motivated and help you through difficult times.

Time Management

Effective time management is crucial for entrepreneurs. Alicia shared her strategies for staying organized and productive. She recommended setting clear goals and breaking them down into manageable tasks.

Prioritizing tasks based on importance and deadlines helps ensure that critical activities are completed first. She also uses tools like calendars and project management apps to keep track of her commitments and deadlines.

Seeking Professional Development

Continuous professional development is crucial for overcoming challenges. Alicia regularly invests in her education by attending workshops, seminars, and online courses.

She believes that keeping up-to-date with the latest industry knowledge and skills helps her make informed decisions and stay ahead of competitors.

Take the Next Step in Your Entrepreneurial Path

I hope Alicia’s story resonates with you as much as it did with me. Her journey is a powerful reminder that we can navigate the complexities of entrepreneurship and motherhood with passion, resilience, and the right support.

Curious about Alicia’s entrepreneurial journey? Tune in to the R.E.A.L. MOMS Podcast where Alicia shares her experiences and insights. You'll hear invaluable advice and inspiring stories to guide your entrepreneurial path. Don't miss this enlightening episode!

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