Crafting a Dream into Reality with Hilary Sire

On the latest episode of the R.E.A.L. MOMS Podcast, I was excited to share insights from a recent and truly inspiring episode with the fabulous Hilary Sire.

Our podcast is the only real estate podcast in Nebraska that celebrates resilient entrepreneurs who strive for abundant living.

I truly feel that Hilary's journey from crafting baby clothes to running a thriving women's boutique, Hilary+Co. encapsulates this spirit perfectly.

Here is a summary of what we discussed during the episode:

Hilary’s Beginning

Hilary's entrepreneurial journey began 13 years ago with a simple sewing machine - the same model her mother used. 

With a background rich in seamstress skills thanks to her mom, she started creating custom baby items like blankets, onesies, and burp cloths. 

This small venture blossomed into a business as she opened an Etsy shop while juggling life as a new mom.

The real turning point came when a friend asked Hilary to create a custom appliqué shirt for a Nebraska football game. 

This project sparked an idea that would redefine her business. Hilary transitioned into women’s fashion, initially creating appliqué shirts and gradually expanding to a full range of women's apparel, including flannels, vests, sweaters, and denim.

Embracing Growth and Change

As her business grew, so did her dreams. Hilary moved her operations from her basement to a boutique on a charming three-acre property outside Lincoln. 

This shift was about offering a complete shopping experience. Her boutique became a destination, a place where women could enjoy finding a full outfit in one stop.

A pivotal moment in Hilary's story was the decision to rebrand her business. Prompted by her son's request to remove his name from the brand, Hilary saw an opportunity to evolve further. 

She renamed the business and moved into a historical building in Roka, Nebraska, dating back to 1879. This move symbolized a new beginning and marked the transition from a home-based business to a professional storefront.

Hilary committed to offering only the best, carefully selecting each piece that enters her store. Recently, she added color analysis services to her offerings, helping clients choose the perfect hues that complement their natural coloring.

Balancing Motherhood and Entrepreneurship

One of the most resonant parts of our conversation was Hilary’s candid discussion about the challenges of balancing motherhood and entrepreneurship. 

She shared how crucial it is to create physical and mental separation between work and family life, a sentiment many mompreneurs understand deeply.

Hilary's story is a powerful reminder that we can weave our dreams into the fabric of reality with passion, resilience, and a willingness to adapt. 

Her journey from sewing at her kitchen table to running a boutique that anchors a community shows us the potential of what can be achieved when we pursue our passions relentlessly.

Hilary’s Journey Should Inspire You to Be a Better Entrepreneur

So, just think about it for a moment, what if Hilary had a mentor? What if she had a dedicated coach or a group of peers who are consistently pushing her to be better personally and professionally?

She could have probably cut the time it took for her to succeed in half right? With her resilience and determination, she could have probably been three or four times further along in her journey, right?

If you are a mumpreneur in real estate and you need help in strategizing and planning your business or career for success, talk to Tomas from ICONS of Real Estate. They are the most dedicated and most capable group of professionals you’ll find in the industry.

They are actually helping me manage the creation and publishing of the R.E.A.L. MOMS Podcast.

Summary of Episode 8

This is just a summary of Episode 8 from the podcast. We had a nearly hour-long conversation with Hillary. She is such an exceptional woman.

Tune in to the podcast to listen to the whole conversation and other thought-provoking and insightful conversations about women, and entrepreneurship.

Besides being a host of the podcast, I am a realtor in Columbus, Nebraska, a wife, and a mother. I dedicate my “9 to 5” to helping people in Columbus buy and sell homes.  

Thank you, Hilary, for sharing your incredible journey with us. To everyone out there hustling, remember, that the path to success is built on the small steps we take every day towards our dreams.

Keep striving and thriving,



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